Kellogg's Cars Translator

Problem: Kellogg's was worried the second Disney Pixar Cars movie would be too foreign for kids and wasn't sure if they wanted to go with the property. 

Solution: Give kids the ultimate way to acclimate themselves to other languages they might encounter, not only in the movie, but in real life! 

Results: This S.L.O was a huge success for Kellogg's as they sold out of the entire run, you can now find the translators on EBay for resale.

The brief was very specific on what they wanted, designs were based on the Cars line, but kept generic enough to appeal across all consumers.

Although not according to the original designs the final prototype was beautiful, and it provided all the interaction the client needed to O.K the final project run.