KFC Justice League Fighters
Problem: KFC was worried that the Justice League franchise would get lost in the noise. How can you make a sub-culture license a hit with consumers?
Solution: The Justice League is here to fight for us!! Create a finger activated action figure that makes fighiting motions to battle!
Results: KFC has used this same play structure again and again to engage consumers at a viceral level. The figurine world was tossed upside down when the first generation was produced and it will continue.