powerade sports bottle

Problem: Coca-Cola needed a manufacturer for the bottle another agency designed. We worked with a non-China supplier that reduced costs to the markets.

Solution: Source a supplier that we could work with intimately and tweek design elements to get the bottle to the desired price point.

Results: Initial results are not availble at this time.

Although we did not win the initial design brief, we conducted a design exercise that captured the essence of the brand. 

As with most projects now we generated a 3D model of the bottle to use as a guide.