The market loves premiums, research loves premiums... so premiums? Mc Donalds has been producing Happy Meal Toys for as long as the market has existed, and will continue to do so. Every QSR has followed in their footsteps hoping for the same bump. What's the magic formula? Adventure, play, inquisitiveness and maybe a hint of do-it-yourself. I've been an integral part of producing millions of premiums for global clients. I've also done the same for those with not such a global footprint, the only differnce is who and what your target is.