Coca-cola second life

Problem: Coke Malaysia wanted Oglivy to find a way to re-use the Coca-Cola bottle to engage consumers and put their stamp on the green movement.

Solution: Oglivy approched us and we came up with a solution with a pump-action squirter that rivaled most Super Soakers.

Results: Ogilvy saw a massive potential in our original research, that they bulit upon the squirter to offer a line of 15 unique products. This was sold in mom and pop stores and created a huge buzz in the marketing world.

At first we approched the designs with guns blazing.. but then scaled back making our product a better fit.

We evaluated form and funtion and distilled all of it into a compact, highly efficient squirter that all would want.

© 2016 by Nathaniel Lucero.