Shell Toy Story

Problem: Shell has a long history of giving consumers an amazing premium.. but how could they top their legacy?

Solution: Toy Story is a cultural phenomenon.. just give the consumers the hottest item.. figurines! Figurines are a staple in the industry but, what about action figurines?

Results: We gave Shell a collection of action figurines that turned heads and sold out of the roof. Special P.O.P was made and a full campaign launched.. these figurines are now a world wide phenomenon.